Tuesday, June 22, 2010

Be Careful Of Lube Shops With Iggnorant Techs!

Yesterday while I was on my route (I drive a FedEx Truck for an Independent Contractor) I had a delivery for a lube shop (I will not mention name).  I do not have deliveries for this or any of the oil change places on my route that often but I have always wanted to talk with one of the few about retailing Amsoil.

As I approached the person/tech on duty to sign for the package I noticed he was wearing a black Castrol GTX shirt and I thought this might be a nice conversation starter because underneath my FedEx shirt I also had a Castrol GTX shirt (you think I would wear my Amsoil shirt to get dirty in???)... So after he signed for the package I said "I like your shirt" as I pulled my collar down to show him I was wearing a similar white one.  I then went on to say "To bad Castrol GTX is such as  bad oil" his reply "oil is oil"  Right then and there I knew i was talking to the wrong person, or of this was the right person he would not be interested.  I replied to him "Really? I have seen oil analysis from many oils and I can tell you that is not true" and left.

Be aware of people like this and let me clarify what I feel this comment "OIL IS OIL" means to me.
  • Be concerned that this person really may not care what kind of oil he is putting in your car. The weight and/or one that meets the spec for you engine. Who knows maybe he will put tranny fluid in your oil!
  • That what is in the bulk tank may not be filled with what they are selling you since, oil is oil
If this person and or shop really feels this way why wouldn't they let that show though in their marketing tactics?  When you look around the waiting room or the outside of the building you will see banners offering synthetic oil changes, or oil additives to boost performance.  If the shop really felt that "oil is oil" why would they even offer or sell you on synthetics, different brands of oil, or additives if all oils were equal?  I guess I am just a bit different. If I felt the way this person does I will tell everyone buy the cheapest oil you can buy change it every three thousand miles and that would be it.  But I don't agree with that lube shop because I know synthetics make a difference and all oils are not equal.

I can NOT sell something or promote something that I feel has little or no value.  Shops like this do not care about the oil you put in your car.. all they care about is you coming back every three thousand miles. This rakes in tons of cash for quick lube facilities and is completely uneccessary! Not to mention a complete waste of valuable resources.

GM, Honda and others use oil life monitoring systems that monitor your driving habits and bases oil changes on that data.  Most of these systems will not trigger "change oil now" any sooner than 5000 miles - this is on petroleum oil folks!.  Even with these systems, lube shops like the one mentioned above, will put oil change stickers in your window for a change at 3000 miles.. this is CRAZY..

If you are interested in changing your oil once or twice a year at 7500 to 35000 miles contact me.  I can even help guide you to changing oil on your own if you wish!

If you have had any terrible complaints about lube shops or you think I am off my rocker please comment.

Sunday, June 20, 2010

2006 Chevy Impala SS 5.3L V8 DIY (Do it yourself) Oil Change

This post serves two purposes

  • Step by step guide to changing oil on a 2006 Chevy Impala SS 5.3L V8
  • Unlocking the truth about Amsoil.  Is it is as good as they say it is?  As an Amsoil Independent Dealer this is very important to me as I sell products to personal friends, co-workers, and family.

As of 6/16/2010 this car has 31,937 miles and has been running conventional oil change intervals of 3000 miles.  My customer is very busy. He operates a business full time, has two young children, is married and likes to spend time with his family doing things he enjoys on the weekend.  Currently he puts an average of 18,000 (he has not owned car since new) miles a year on his car.  With this kind of mileage he was changing oil 6 times a year, on the weekends at a lube center, when he would rather be spending time with his family. He is thrilled that he will have to only change once per year with the occasional top off - all backed with a warranty and an oil analysis.

What I Hope To Achieve?

  • Save my customer time and money by not changing oil six times per year. By doing so he will also be producing a lot less waste oil.
  • Using oil analysis at the end of one year roughly 18,000 miles. Take an oil sample and provide the results here online to show that Amsoil does last 17,500 -35,000 Miles or one year based on driving habits.
  • Show everyone that oil changes can surpass 3000 miles. GM Oil Monitoring Systems already recommend 5,000 -7,000 mile oil change intervals on conventional oil.  Is it really hard to believe a quality synthetic can go 17,500-35,000 miles before changing? (Keep in mind that you have to change the oil filter per manufacturers recommendation.) Not a problem here, the Amsoil Ea Oil filters are good of 1 Year or 25,000 Miles whichever comes first.

2006 Chevy Impala SS 5.3L V8

6/16/2010 - Car with 31,937. I will be doing an oil analysis (read more at the end) and changing the oil  around 49,937 Miles or one year whichever comes first.

Here is the back of the Amsoil SSO 0W30 Full Synthetic Bottle.  My customer will be following the severe service guidelines.  This is the Chicago area... All driving is severe!

Here is the box for the Amsoil EAO 32 Oil Filter.  It is a 1 Year 25,000 Mile filter.

  • Remove oil cap and pull out dipstick.  On some vehicles this may help the oil drain faster. It is also a nice reminder once you return the car to the ground that you still need to fill it.
  • Jack up the car, and use jack stands to support the weight, or use drive on ramps. Never let the jack support the weight of the vehicle. Believe me jacks DO fail. In shops I have seen cars that were on professional lifts come down - this could be avoided by simply using the safeties that are built into these lifts.  As a do-it-your-selfer your safety is the jack stand! Here is what I did.. Place a 2x4 behind the right rear wheel.  Jack underneath the cradle (engine and transmission support that bolts to body) at the left front of the vehicle behind the front tire or anywhere that is part of the sub frame.My aplogies.. no pic Then I placed my jack stand near the front left of the cradle and lowered jack to allow stand to support weight of vehicle. I did not need to raise the right side because I had plenty of room to change the oil and filter lifting only one side.

Once the car is up locate the engine oil drain plug.  For this application I used a 13mm Snap On wrench.  Any 13mm socket with ratchet or wrench will do. Well mostly, not all tools are created equal. Most of the tools found at the big box hardware stores or Sears will do just fine.  Some of the cheaper brands break and strip out or round out the fastener you are trying to remove.  When this happens you usually need to pull out a pair of vice grips right after you bandage your bloody knuckle from slamming into a metal object.

Here you have a nice pic of the oil draining and an OK view of the oil filter with a oil filter wrench as well as my skinny arm. Location - Front dead center underneath car.

What's nice about this oil drain and oil filter location is that you can place a pan underneath both and remove at the same time.  Remember "righty tighty lefty loosy"

While the oil is draining I take the time to fill the filter.
From the picture two above you may have noticed the filter is installed in an upright position.  This is not always the case. This allows me to fill the oil filter prior to installing it. This will help the engine build oil pressure quicker. Many people do not do this and while it may not be necessary, or even possible on other cars it can not hurt, so if it's an option I fill it before installing.

Here you can see the oil filter is full.  You will also notice that I have applied oil to the black gasket.  This will help the filter seal, and make the filter easier to remove when it needs to be changed. BE SURE the filter you removed has the gasket attached to the filter before installing your new filter. Double gaskets will not work..I have to mention it because I have seen it done many times.. I have to admit I did it once or twice 12 years ago when I started. This is why you always check for leaks before driving off! Take your time no need to rush!
Installing the filter. Spin on - contact - then another full turn should do. Most filters have this info on the box.  You really should not need to use an oil filter wrench ( you may damage the filter) on a filter this small since your grip should be pretty good.  Big trucks sometimes require a little help from an oil filter wrench.
Most manufacturers recommend changing the oil drain plug gasket at oil change.  This is rarely done, but if you feel that it is necessary most part stores will carry them. Obviously if the gasket is torn, missing, ripped etc... replace it.

Here is the type of drain pan I recommend you use.  You can seal it at all ends which eliminates the need to fill bottles to take off to the local recycling center. Just seal it up and put in it your car. (you may want to put it on a dirty towel, cardboard etc..) Always recycle your oil. Many parts stores will take the oil as well as most lube centers and repair shops.

After lowering the car fill it up.  This car takes 6.1 Quarts.  I added 5 (already have some in the filter) to start with. Install cap, dipstick and start it up.  What you are looking for is your oil pressure light to go out on the dash (should happen real fast) and then go around to the front of the vehicle and peek for leaks.  If you have any leaks that are not residual leftovers from changing the oil turn it off immediately and find the source of the leak..  Did you tighten the oil filter? How about the drain plug?

Now that you have verified no leaks it would be a good time to reset the oil maintenance light and/or and fill out an oil change sticker.
To reset the oil maintenance light for this application you turn the key on (don't start) press the gas pedal to the floor three times and the indicator should go back to 100% oil life.  This info is also in your owners manual.
Now that a few minutes have gone by you need to check the oil and add as necessary until you reach near the full mark. You are looking to be in the cross hatched area.  For this car it was 6.1 quarts. Here you can find specs for oil fill, and drain plug torque specs for this application.

Now that the oil has been changed here is what I am going to do.
I will update any information that my customer gives to me or any work that I perform that is related to the oil, and/or performance.  Also, any concerns, testimonials, change in MPG or anything that is relevant to this post.  I will also provide any info including date, mileage and amount of oil that needs to be added to make it 18,000 miles.  I know my customer will be changing to the Amsoil Ea Air Filter in the near future.  I will also post date and mileage when this happens.

To eliminate any skepticism regarding the oil analysis I have included a Poll that has three different oil analysis companies and I will let the viewers decide. Please pass this page on!

To view the poll and the most up to date comments, and updates the original article is hosted here.  Scroll to the bottom and you will find the poll as well as the comments.

Saturday, June 12, 2010

School District Saves Money With Amsoil

AMSOIL Proves Superior in Clark County Field Test

In order to demonstrate the effectiveness of AMSOIL 15W-40 Synthetic Heavy Duty Diesel and Marine Motor Oil and the AMSOIL Dual-Gard filtration system in reducing operating expenses, AMSOIL and Direct Dealer Bill Andes began an ongoing field test in October 1998 with the bus fleet of the Clark County Board of Mental Retardation & Developmental Disabilities (MR/DD) in Springfield, Ohio.
Participating in the field test are three 1997 International 3800 school buses, two equipped with International 466 diesel engines and one with an International 466E diesel engine. Each had previously been running a conventional petroleum-based oil.

Prior to starting the field test, four goals were set:

1. The reduction of fuel consumption through the superior lubricity and reduced viscometric drag provided by AMSOIL 15W-40 Synthetic Heavy Duty Diesel and Marine Motor Oil. Verification of this goal will be obtained by com-paring previously documented fuel mileage reports using petroleum oils with fuel mileage reports of the same vehicles now using AMSOIL diesel oil.
2. The extension of fluid drain intervals due to the superior synthetic chemistry and additive system of AMSOIL Synthetic Heavy Duty Diesel and Marine Motor Oil, along with the additional efficiency pro-vided by the AMSOIL Dual-Gard filtration system.
3. The reduction of maintenance costs due to the superior wear protection and extended drain intervals provided by AMSOIL Synthetic Heavy Duty Diesel and Marine Motor Oil and the AMSOIL Dual-Gard filtration system.
4. Provide the above-mentioned benefits without com-promising the mechanical integrity of the equipment.

Baseline samples of the petroleum oil already in the crankcase were obtained, tested and documented. Next, the oil was drained and the engines flushed with AMSOIL Engine Flush. AMSOIL BMK-12 Filter Mounts, two BE-110 By-pass Filtration elements and AMSOIL 15W-40 Synthetic Heavy Duty Diesel and Marine Motor Oil were installed in each vehicle.
Oil samples from each bus are drawn and tested at 4000-mile intervals, the normal oil drain interval practiced by MR/DD when using conventional lubricants. Data obtained from the oil samples serves to determine the following:

1. Fluid and vehicle baselines
2. The mechanical condition of the vehicles
3. Ability of the equipment to continue functioning as a demonstration vehicle
4. Rate of internal equipment wear
5. Serviceability of fluids and filters

Once drawn, each oil sample is reviewed in the areas of elemental analysis (including wear metals, contaminates and additives), physical properties (including viscosity, total acid number and total base number) and contamination (including water, solids, glycol, oxidation, fuel soot and fuel dilution). Oil condemnation limits vary due to individual engine idiosyncrasies, operating conditions and time the fluid has been in service.

Bus Number Miles on AMSOIL without being changed # of Petroleum oil changes (based on 4,000-mile interval) # of AMSOIL oil changes (based on proposed 10,000-mile interval)
4 45,465 12 5
7 71,185 18 8
22 65,776 17 7

Read The Full Article Here..

Monday, June 7, 2010

Food Plot Formula From Amsoil


Wildlife Food Plot Formula
Natural Fertilizer 4-3-3

The Power of Food Plots

Just like humans, animals are healthier and feel better when they eat nutrient-rich foods. When wild animals are offered a food source that provides greater protein levels, they will favor that food source over others. That’s what makes food plots so powerful. Proper seed selection coupled with effective soil preparation greatly increases protein levels over natural forage. AGGRAND Natural Wildlife Food Plot Formula helps boost nutrient levels, including protein, by enhancing natural soil microbial activity while providing the primary, secondary and micro-nutrients plants need to flourish. Improved habitat and easy access to succulent, nutrient-rich food will help attract more wild game and help grow larger, healthier animals.

See Product Application Guide
See Pricing Information
See the Food Plot Formula Label for Treatment Rates (PDF)
Available Sizes:
(1) 2.5-gallon bottle (singles)
(2) 2.5-gallon bottles (twin-packs)
Natural Wildlife Food Plot Formula
Sustainable Agriculture

Proper soil care is the root of sustainable agriculture. Chemical fertilization ignores the soil and feeds the plants themselves. Water-soluble nutrients are delivered plant-ready and are expended quickly, resulting in the need for additional fertilizer applications. Nutrients not immediately used by plants leech into groundwater, causing nitrification of drinking water. They can also runoff into waterways, causing algae blooms that result in hypoxic dead zones that can’t support aquatic life. In addition, chemical fertilizers that are high in salt are toxic to soil biology. Reduction of soil biology leads to compaction of soil and increased susceptibility to erosion. AGGRAND Natural Wildlife Food Plot Formula Fertilizer feeds the natural soil biology. Often referred to as the “livestock of the soil,” this army of soil life breaks down the components of AGGRAND Food Plot Formula into plant-available nutrients. Their steady release ensures nutrients remain in the soil to support growing plants. AGGRAND Natural Wildlife Food Plot Formula is manufactured from the finest natural ingredients available, including fish, bloodmeal, Norwegian kelp, sulfate of potash and a host of other essential natural ingredients for a truly excellent all-purpose product.
Increase Nitrogen Levels
Increased nitrogen levels in the soil result in increased soil microbial populations and increased nutrient uptake in crops for healthier, more resilient plants.

Milton Daily


Increase Sulfur Levels

Proper sulfur levels provide high levels of protein in seed crops, forages and legumes, producing crops animals prefer.

Feed Beneficial Micro-Organisms

Beneficial micro-organisms produce plant growth stimulants and can produce digestive enzymes that attack and kill undesirable fungal pathogens, resulting in larger, healthier plants.

Increase Potassium Levels

Potassium enables efficient use of carbon, hydrogen and oxygen, regulates plant tissues and fluids and is a prime requirement in chlorophyll construction, resulting in more of the large, nutrient-rich plants that animals prefer.

Increase Phosphorus Levels

Phosphorus is important in flower, seed and fruit development, essential for vigorous growth of plant reproductive parts and facilitates efficient energy storage and transfer. That means plants produce more seeds and fruit, providing more for wildlife to eat and allowing plants to re-seed themselves for better-established stands of vegetation.

Effective Delivery

Fine particle size and liquid application ensure rapid penetration to plants’ root zones, ensuring crops get the nutrients they need for optimum growth. AGGRAND Food Plot Formula is effective for use in both foliar and soil applications.

AGGRAND State Registration List (52k PDF).

MSDS: AGGRAND Wildlife Food Plot Formula ( PDF – coming soon)

Saturday, June 5, 2010

Things I Do To Help The Environment, Go Green And Save Money

As you all know I am an Independent Amsoil Dealer so I will start with how these products help me save money, and the environment by reducing waste.

I have two cars. A 1997 Toyota Avalon 3.0L with 154,000 miles to date, and a 2000 Ford Windstar 3.8L with 112,000 miles to date.

I know what your thinking...This is supposed to be about saving money and how I am going green.  While my cars aren't the greenest vehicles on the planet - they are paid for!  This saves me a lot of money.  My wife and I would love to get a Prius and possibly a Mini Cooper, but this is not in the budget at the moment.  Also, I use the minivan to pickup and deliver Amsoil products to my customers.  So at this time I will keep these clunkers, maintain them, and upgrade at a later date when I can afford to pay cash for a car. No car payments for me thank you!

Each of these cars has Amsoil products under the hood protecting the engine and transmission. People always ask me why I would run expensive Amsoil products in these vehicles due to their age and mileage.  Now I realize my cars aren't anything special but I am very frugal and would like to keep these cars as long as possible with as little maintenance costs as possible.  Amsoil products allow me to do just that.

So, for the 1997 Avalon I run the Amsoil XLF 7500 Mile 6 Month 5W30 Oil, and The MANN ML1003 7500 Mile Filter.  In the transmission I use the Amsoil Synthetic ATF Transmission Fluid, and I have a 4 year 100,000 mile EA Air Filter protecting the engine.

Lets break this down as far as costs.. I will use the current costs for what I pay as a dealer which is the same prices a preferred customer would pay. I will do a break down of oil changes and air filter costs per year.

1997 Toyota Avalon - Oil Changes Every 6 Months, Clean Air Filter Filter Every Oil Change and Replace Every Four Years.

Oil Filter and Air Filter Change Costs Per Year With Amsoil
1 Case Of Oil - 12 Quarts - $59.25
2 MANN Oil Filters            $6.25
1 Amsoil EA Air Filter         $6.50  Cost is $26.00 - divided by four years
 $72.00 Per year to Change oil and filter with Air filter replaced every four years

Not bad this comes to $36 per oil change for me to change it my self only twice a year.  I am also only conserving resources by not changing oil every three months three thousand miles.
But to be fair I am an Amsoil dealer (preferred customers can pick up at warehouse) and I have access to the Amsoil warehouse near my home so I do not pay shipping and handling.  To get the prices above which are 20-30 percent lower than retail you need to become a preferred customer 6 month for $10 or $20 for a yearly membership(you can always buy at retail, but why?)

Add shipping shipping for above order roughly $13.00 and the membership for a year $20.
This would bring the cost to $105 per year to change oil on your car twice a year with Amsoil 7500, 6 month synthetic oil, or $52.50 per oil change to do it myself.  Unlike my van where I change the oil once per year or 15,000 miles I have to change my oil more often (twice a year) on my Toyota because it has an known engine sludge problem. Always Consult the Amsoil Product Interval Guide when selecting an oil to be sure you vehicle is not on the list with known engine manufacturer troubles - (my Toyota  is).

2000 Ford Windstar - Oil Change Once a year or 15,000 miles. Replace Air filter when dirty (no Amsoil 100,000 air filter available) so I will not include in prices.  Make sure you buy a good quality air filter.  I recommend WIX- stay away from FRAM!

Using Amsoil 0W20 25,000 Mile 1 Year Oil (normal service) or 15,000 mile (severe service - me)
Amsoil EAO34 Oil Filter 25,000 Mile 1 Year Filter

7 Quarts ASM                    $49.00 A couple extra quarts for top off!
1 EA EAO34 Oil filter         $13.15
 $62.15 To change Oil Per Year with Amsoil

Like above I need to be fair I have to add shipping - roughly $10.00.  Since most households have two vehicles you would already have the preferred customer membership so I will not add that in here.
For the Windstar it would cost $72.15 per year to change the oil myself.

In the same 15,000 miles per year that I put on my van I would have to change the oil 5 times per year if I were to follow the standard 3000 mile oil change standard.  It has been so long since I followed that I am not even sure what it would cost me in pricing of the oil and filters. How does $15.00 per oil change sound?  Still would be $75.00 a year. Something that I always keep in mind is time going to the parts store 5 times a year, 5 times hauling the old oil for recycling to Jiffy Lube, and the impact all these unnecessary oil changes would have on the environment.

Using my two cars as an example it would cost a preferred customer roughly $178.00/per year (add your local tax!) to change oil and oil filters, with one of them having a 100K air filter.

Using 15K miles per year as an example with 3K Standard Oil Changes Here Is A Comparison In Oil And Filter Consumption

19 Quarts of Oil Used  - I actually probably don't use 12 for the Avalon!
3 Oil Filters

50 Quarts of oil used
10 Oil filters

Just by using Amsoil I personally use 7 less oil filters and 31 less quarts of oil!

What if my whole neighborhood where to do this.  This is not a calculated analysis but in Carol Stream where I live the population is somewhere around 42,000 people.  My guess of dwellings would be 15,000, each of which may have two cars (like me)  - some more, some less.

15,000 households using 31 less quarts of oil of  is 465,000 quarts of oil saved or 116,250 gallons per year. This is only 1 town in a suburb of Chicago!!

While I am just one household I KNOW I make a difference.

Do I feel good selling and using Amsoil - you bet!

IMHO any company, person, municipality, school district could save money using Amsoil and have  significant impact on the environment.

Ok, Ok what else do I do?

We recycle everything we can.  Cardboard , plastic bags, aluminum, and plastic.
We have a worm composter. The worms eat our leftover vegetable scraps, paper shredding, and newspaper.  The worm compost is then used in the two herb plants we have growing my the windowsill and the worm juice (aka worm tea) is sprayed on the grass as a fertilizer with the addition of Aggrand Natural Fertilizer.  I try to never use chemicals on the grass or landscape. Sometimes the dandelions can be a bit overwhelming but a little grunt work pulling them out is OK by me. I have read that corn gluten meal is a good organic alternative for dandelions - maybe next year!  Besides, I have two dogs and these chemicals have been known to be very harmful to animals as well as humans.

I always mow my grass real high and never bag!  This is supposed to help the roots grow stronger and deeper which helps the grass become more drought tolerant and introduce more nitrogen back into the soil.  Because of this I rarely water the grass in the heat of summer, while everyone else seems to battle brown burnt grass and constant watering.  I guess mowing the grass high, no bagging and liquid fertilizer works. 

I NEVER produce yard waste that has to be put in yard bags for garbage company to pick up and fill the landfills with.  I use my compost tumbler for leaves and small items, and for larger items such as twigs, and bush clippings - trimmings I have an open compost heap.  When the compost tumbler and compost heap are decomposed I reintroduce it back onto the land as mulch and/or fertilizer.

While these are the big things our household does to save money and resources that is not all here is two more small things that come to mind.  We bring our own recyclable bags to store, while limiting our trips to the store and turn off lights when leaving rooms.

Sometime in the future I would like to purchase some rain barrels to retain water from the downspouts.  Further down the road I would like to look into solar panels and a tank less water heater.

Anyone else have ideas or suggestions?  Please comment!

Take Care!

Thursday, June 3, 2010

Experts Predict Continued Growth For Synthetics

Reprinted from Amsoil News June 2010
Amsoil What's NEW 
Experts Predict Continued Growth For Synthetics
by Ed Newman
AMSOIL Director of Advertising
This article appeared in National Oil & Lube News, June 2010
For the past few years we’ve read how the lubricants market has been “flat.”  Pundits have noted that though not going away any time soon, oil is certainly not a stellar growth sector in the economy. And yet, if you look back at the historical record there has been a segment of the lube industry which has been quietly growing for a long time. We’re speaking of the synthetic lubricants sector, and a new report by the Freedonia Group indicates that U.S. demand for synthetic motor oil is expected to rise more than 7 percent a year over the next three years. These robust numbers might be worth paying  attention to.
An April 7 article by George  Gill in his Lube Report* from Lubes ‘N Greases highlights the details of Freedonia’s research findings. The opening salvo is a brief summary of the numbers. He follows with this:
“Engine oils and hydraulic and transmission fluids will experience the fastest gains as synthetics finally begin to penetrate the conservative medium and heavy duty truck market,” Cleveland-based Freedonia suggests, “and as increasing new vehicle lubricant performance requirements and growing consumer acceptance further expand synthetics’ share of the light vehicle market.”
Driving Forces
Ned Zimmerman cites four primary drivers for the growth in synthetic lube sales. First, the major brands have stepped up their marketing efforts in this direction. A lot more money is now being spent to make motorists aware of these new lube technologies.
Second, the trend toward OEMs using synthetics in many makes and models will drive demand. GM and others recognize the role synthetics play in helping vehicles attain increasingly stringent Corporate Average Fuel Economy (CAFE) requirements. This, too, is helping consumers become more aware of the benefits of synthetics.
Third, Zimmerman noted that while awareness is already strong in the do-it-yourself market, near-term economic pressures will likely drive many others to evaluate and choose synthetics in an effort to reduce maintenance costs.
Fourth, the consumers who make up the bulk of the do-it-for-me market are the kind of people more susceptible to mass marketing. (See point one.)
In short, we’re seeing a convergence of driving forces that will result in the continued growth and mainstreaming of synthetic motor oils and drivetrain fluids. Is this a good thing? Absolutely.
The Trend Is Your Friend
Wall Street has plenty of pithy maxims for investors that sum up pearls of wisdom learned from the school of hard knocks. For example, when you miss a good investment opportunity, there’s consolation in knowing “another bus will be along in fifteen minutes.” With regard to buying stocks Peter Lynch said, “Spend at least as much time researching a stock as you would choosing a refrigerator.” And this Sioux proverb is also a good admonition: “When you realize that you are riding a dead horse the best strategy is to dismount.”
So, the saying that immediately jumps into my mind when I read the Freedonia report is this: “The trend is your friend.”
In sailing, there’s nothing like the feeling of the wind at your back and clear horizons ahead, the sail taut, catching the wind. The wind at your back makes everything easier. Catch the wind. The trend is your friend.
I recently picked up a hitchhiker on a rural highway. He’d been walking near fifteen miles when I came along.  Heavy laden with a rather hefty set of baggage, he said he hadn’t minded most of it until this last portion where he came up a rise and was now walking into a headwind. It had been a beautiful day, but it’s tough to walk into the wind. And we all know what happens when you spit into the wind.
I’ve never been a surfer (other than body surfing in Puerto Rico) but I understand the principle. Surfers watch the incoming waves with an eye to the big ones that will give the biggest thrill. They paddle with the trend and position themselves to make a run. When it all comes together, the rush and roar of riding the wave gives an incomparable thrill. The trend is the surfer’s friend.  Successful surfers go with the flow, not against it.
Summing Up
It’s a simple message that oil change professionals can profit from. The trend is toward more sophisticated technologies, and high tech lubricants will be increasingly required in the future, as well as desired. Promoting a properly priced premium synthetic solution is the primary way to benefit from this trend.

*“U.S. Synlubes Outlook Promising”, George Gill, Lube Report from Lubes ‘N Greases, April 7, 2010

Interested in learning more about Amsoil visit BuySynthetic.Com

Tuesday, June 1, 2010

Protect Your Boat This Season With Quality Synthetics

AMSOIL Introduces Specially Formulated Synthetic Oils
for Four Stroke Outboard Engines
image for more details
image for more details
New AMSOIL Formula 4-Stroke® Marine Synthetic Motor Oils are premium quality synthetic formulations engineered for the harsh operating conditions of marine environments. Designed to withstand the intense mechanical activity of continuous, high RPM operation, Formula 4-Stroke® Marine Synthetic Motor Oils are specially fortified with a heavy treatment of advanced additives that protect motors against wear, rust and deposits. They excel in both high horsepower applications and all-day trolling.

AMSOIL Formula 4-Stroke® Marine Synthetic Motor Oils are certified by the National Marine Manufacturers Association (NMMA) for use in four stroke outboard motors. These high quality oils demonstrate outstanding performance, exceeding the NMMA "FC-W" (Four Cycle - Water) specification requirements with the following benefits:

  • Offers superior protection against engine wear
  • Provides excellent anti-rust performance
AMSOIL Formula 4-Stroke® Marine Synthetic Motor Oils are available in 10W-30 and 10W-40 viscosity grades and approved for use in all popular four-stroke outboard motors, inboard and I/O motors, and personal watercraft. For inboard motor applications, drain intervals may be extended to two times the engine manufacturer recommended interval or one year, whichever comes first.
AMSOIL has been the recognized leader in synthetic lubrication since 1972. For more information about AMSOIL Formula 4-Stroke® Marine Synthetic Motor Oils contact Dave Hubinek at 630-220-5980 or  Visit our website at www.amsoil.com.

You May Also Go Directly To The Amsoil Boat And Watercraft Store